Appy: New Packaging Gone Wrong

2013-11-16 20.11.59

Just lying there on the shelves I saw this brain acher. Why-oh-why does “Appy” use a ‘y’ that reads like an ‘h’ when placed the way it is placed right now. This is a packaging blunder as it looks like a new apple juice brand hit the market whereas Appy has been around since the time I used to buy it from my school canteen.  I am amazed they did not market proof this packaging before launching it? There is absolutely no way you will read this as ‘appy’ without tilting your head! It is sad to see that no attention is paid to type orientation on the packaging.  #BrandingFail