Headache inducing Food Menu Design


Idigtype-menu-post Idigtype-menu-post2


In India, more is less.

I love this menu. I think it is a great case study on how to pair fonts together. It seems like the designer sent out different “style options” to the client and the client said I want them ALL, in the same menu.

Browsing past menus around on last Sunday, I really wanted to eat something at this place. After staring for a good 6 minutes at this, I got confused and irritated. I felt there was no hierarchy in this layout; if any one even knows what that is any more. There is absolutely no white space. It is like a punjabi bride on wedding day, adorned with little trinkets in every possible corner.

It seems to me the sole purpose of this piece of design is to look extremely hipster. It succeeds at that. This is without comparing this menu to any of the American bistros out there.

The restaurant seems to be doing alright. Here are a few fonts that have been used in this piece.

  • Bello Script
  • Clarendon
  • Birch Std
  • Bebas Nueidigtype-blog-font

Appy: New Packaging Gone Wrong

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Just lying there on the shelves I saw this brain acher. Why-oh-why does “Appy” use a ‘y’ that reads like an ‘h’ when placed the way it is placed right now. This is a packaging blunder as it looks like a new apple juice brand hit the market whereas Appy has been around since the time I used to buy it from my school canteen.  I am amazed they did not market proof this packaging before launching it? There is absolutely no way you will read this as ‘appy’ without tilting your head! It is sad to see that no attention is paid to type orientation on the packaging.  #BrandingFail